One of the highest prominent bookmakers online, William Hill has been building its reputation and an increasingly large following since 1934. The online site has been open since 1998. You can place bets via the site, on mobile devices, and play Playtech based games: that is the software powering the casino. Sports betting on William Hill is rewarding: you will find a comprehensive range of sports, plus in-play betting. The support rendered to customers is efficient, via online chat, plus via other means, to solve queries about possible problems and difficulties.

When you open an account on one of the William Hill sites, you can use it to play and to pay on the other sites as well.


#Will Hill ServicesMin DepositBonus TypePromo link
1 Sportbook £5 £25 Free Bet Claim Now
2 Casino £10 £150 Sign Up Bonus Claim Now
3 Poker £5 £1200 Sign Up Bonus Claim Now
4 Bingo £10 £50 Sign Up Bonus Claim Now

* £1425 total bonuses.

Sports Betting

Sports betting is what has made William Hill the most popular bookmaker, and the quality which has paved the way for that is obvious once customers open its sports section. There is a large list of sports on which you can bet, from the top favourites like athletics, football, basketball, cricket, golf, horse racing, to rugby and snooker, yachting and darts. The price formats are three: decimal, fractional, and American. The odds are wonderful for the major leagues, with a profit margin of 5.6% for soccer, and for basketball it is just 3.5%. There are, too special bets opportunities for football and for tennis.

william hill betting

Below the list of sports, you will have the offers of free bets on the left, and on the right is the Bet Slip, plus the Open Bets section and the Tip Advisor.

The offer of a weekly £5 free bet is attractive, so stake minimum £20, on football accumulators, with minimum 4 selection, and on Friday you will receive the amount of your free bet. This offer is for selected markets and leagues only.

Below the free bet offer, also on the left, is the Bet Live In-Play Now section. There, punters can conveniently see all the events available for betting live. The Betting TV invites you for watching greyhounds and US racing live.

Further down you will see events highlights, and bottom left is the Cash In My Bet section. With it, you will not have hassles when you start to control your bets. There will, too, be the option to cash in when you feel an event is going to develop with a result against you.

You will find other types of betting, in addition: politics, entertainment, and awards.


The bookmaker is operated by the WHG Ltd registered and licensed in Gibraltar, by the Gibraltar Gambling Commission, for customers residing in the UK. For customers outside the UK, it is licensed by the Gibraltar Gambling Commissioner. In addition, the company has licensed websites in Italy and in Spain.


Although the highest attractive point of William Hill is the sports betting section, the casino is another enticing section at your disposal, for gaming with pleasure. It is well stocked with games, so everyone is certain to find their favourite types, plus Live Casino games. The software powering the casino is Playtech, so fans of games based on it will enjoy their strong features, the rich graphics, the much loved Slots, and other games, including jackpot games.

You can either opt for instant play on the casino website, or download it to a Windows computer. For Mac users, there is no dedicated option, just the instant play one can be used. The downloaded version is more efficient, and in instant play there can be minor lags.

The Vegas Casino section on William Hill is rightly famous as being the best Vegas style spot online. The gaming with real funds is exciting, and you can immerse into true Vegas atmosphere. Not only the best games, but palatable bonuses will make your playing there unforgettable.

On William Hill Macau, you will be extended a selection of Asian themed games. These will comprise both the traditional ones and some new titles. The traditional ones feature Sic Bo and Pai Gow, and modern games comprise Macau Blackjack and Roulette, and Squeeze Baccarat. For aficionados of Slots, there is a pleasant opportunity: they will find Asian themed Slots too.

For mobile device playing, you will have the favourite casino games, though in a more limited range, when you open William Hill's casino using your mobile device browser. For mobile gaming, you can also turn to the apps for iOS and Android, described below in the Mobile Version section.


On the casino, you will find the games divided into sections, for easily finding the games you like. The sections start with the most popular titles, for aficionados of the blockbusters in online gaming. There, too, are new games, Slots, and Marvel Slots. In the series of Marvel Slots you will meet characters that boast enormous popularity, based on the Marvel comics. So they are well known from movies and TV series, and now welcome you thanks to the Playtech developed games with them. Other popular types, like table and card games, Video Poker, scratchcards, casual games, are also stocked in the respective sections.

The jackpot games deserve special mention. With the progressive jackpots, which are continuously growing, you have very palatable opportunities, and can grab massive jackpots as your ultimate wins.

On the Live Casino, you will be offered Live European and French Roulette, Live Blackjack, Live Baccarat, Casino Hold'em.

On the right, you can see the top games, the jackpots, the game of the month, and the featured game.

The downloaded version will be the more rewarding one, as it features a larger array of games: they total over 200. The games available for playing for fun are in a more limited range. In instant play, you will be offered about 150 games. If your preferences are for the Live Casino games, they are available for money playing only.


You will be welcomed with bonus offers on the casino of William Hill, on the betting site, on the Poker and Bingo sections.

When you start your experience as a newbie on the casino, you will be extended a £150 sign up bonus, to the amount of 100% your first deposit, without a code needed. For betting, the offer will be for £25, again to the amount of 100% of the deposit bonus, with a code needed. On the Poker section, the offer will be for a 100% deposit bonus of up to £1200. On the Bingo section, the welcome offer will extend £50, when you deposit minimum £10, and you will need to enter a code.

You will need to check for current promotions, as there will be frequent ones, including offers for high rollers. Don't miss the £50 offer for bringing a friend to the casino, and earn comp points for your playing. You can turn your points into cash, when you want to do that.

Being a regular player will pay off lavishly, because you will join the casino's VIP Club. You will be sent a special invitation by a VIP account manager. Then the excitement will be upped, with the right you will now have to very special promotions and bonuses; furthermore, and the conversion rates for your comp points will be upped. Enjoy your VIP perks as you go on from level to level, higher and higher. The VIP levels are: bronze, sliver, gold, and platinum. You will be pampered with higher limits for tables, exclusive VIP tournaments, plus invitations for special sports events, with attendance by VIP members, which are just some of the perks you will be showered with. On the highest level, the Platinum one, you will get your dedicated Account Manager.

Live Streaming

On William Hill, you will indulge in live streaming of a raft of sports events, with the WHTV service. The events covered comprise football, tennis, cricket, Olympics when there are Olympic events going on, etc., and, very importantly, horse racing. You will see the top events displayed, and you can click on the link to have all the in-play events shown.

The WH radio service will be at your disposal, too. It is easy to locate, as you look in the left hand column, under the in-play section. It is precious with the broadcasting of live commentaries, plus previews. There are previews on UK horse racing events plus Irish horse racing. The radio stations are three: one for horse racing, one for shops, and the third for in-play radio, which is available on weekdays. The best odds are guaranteed, and the races are also broadcast on WHTV.

Mobile Version

For betting mobile, you can use the mobile version of the bookmaker's site, or you can use an app available on the App Store – that is the option if you have an iOS device. The app is secure, and you will have different funding options available. There, too, is an app for Android, though you will find it not on Google Play. Instead, you can download it from other app store sites.

The features available for mobile betting also comrpise in-play betting, and prompt and smooth access to accumulators. The lists show the hot picks, so you will quickly see what picks are backed.

You will be pleased with the sports and the financials section. On the casino, Bingo and Poker sites, the selection available on mobile is more limited, mostly because of the requirements for downloading.

Customer Support

You will always have the support team ready to help you, 24/7, on William Hill. The Live Chat is the most convenient feature. The other methods of connecting the support staff are via email, using an international phone number, and also by fax or via the form on their website. Your queries will be answered promptly and should you have problems, they will be quickly resolved.

There is a freephone number for UK customers. All the calls are recorded, and are monitored, to improve the service.

The customer service is available in a plethora of languages besides English: Irish, Canadian English, Swedish, Spanish, Portuguese, French, German, Austrian German, Italian, Finnish, Slovenian, Polish, Czech, Serbian, Hungarian, Russian, Romanian, Chinese, Japanese.

Payment Options

For depositing and withdrawing on William Hill, you can use different payment options. You will have your funds withdrawn in a matter of several hours when using e-wallets. For credit cards and bank transfers, the period which will expire until the amounts reach your account at the bank will be 1 to 2 business days. You can also use online banking, cash vouchers, or prepaid cards.

Using credit or debit cards is simple when depositing or withdrawing. There is a condition for a minimum deposit you need to make with this method: £5.

e-wallets are also easy and secure, with a minimum deposit of £10 required for this method.

Online banking is convenient and prompt, and you can use it if your bank supports that service; the minimum deposit when using online banking is £10.

For cash vouchers and prepaid cards, the amount to contribute as the minimum deposit is £10.

For cash transfers, the minimum deposit is £25.

Restricted Countries

There are certain restricted countries players from which are not accepted on the bookmaker. You can find a list you can use to learn if your country is on it, if you think it may not be allowed for players from your country to bet on William Hill. There are also countries for which it is possible to open accounts, but the access to some products can be restricted.

Players residing in the US are not accepted for betting on William Hill.

Pros and Cons

William Hill is certainly at the very top, with the most reputable bookmakers, with great opportunities and facilities for betting, plus sections for casino games, Bingo, and Poker. It has a raft of strengths which make playing and betting experiences smooth and rewarding:

  • The bookmaker offers a comprehensive range of betting sites.
  • You can use one account on the different sites.
  • The range of payment methods to select from is extensive, and we should mention the fast payout times.
  • The support to customers, to answer queries and help, is continuous, in multiple languages and in several forms.
  • The live betting consoles is great.
  • You can also use a Tip Advisor to get information and advice,
  • The William Hill TV and Radio are great services.
  • That is the bookmaker to go to for bets on UK and European markets.

There are just some very minor cons to point out on William Hill. The following can be mentioned:

  • The accent on William Hill is on the UK markets, so they could improve other European markets further.
  • US customers are not accepted.

These minor downsides do not worsen the great experiences you will have when betting or playing your prefered casino games, Bingo, or Poker on the William Hill sites.